If you are a beginner blogger or a small business owner, the concept of a landing page may be hard to grasp. In this article I will explain what is a landing page and how it can help you and your business.
Landing Page Basics
In a nutshell, a landing page is a blank blog page that you fill up with content about one topic and typically one call to action.
This page or post is different from the other pages on your blog because it does not have a header, navigation, or a sidebar.
It is sort of like an island on your website.
When people “land” there they only have one thing to do – learn about the one topic you want to tell them about.
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Many people think of it as a sales page.
If you are selling a course or an ebook, you would fill the page with information about your product.
Things like facts, testimonials, photos of your product, graphs, results – and, of course, your “buy now” button or call to action.
But a landing page can also be used to collect sign ups, like a newsletter subscription page.
It can also be a “thank you” page on your blog.
More Blogging for Beginner Articles
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How You Can Use a Landing Page
I recently met someone that was running a local event and wanted to gain some traction.
She wanted local people to come to the homepage on her website to learn about the event, so she wanted to know how to use Facebook or other social media to drive the traffic.
My response? Wait a minute and back up.
This person's homepage had a lot of information on it.
Even if she drove traffic to her homepage – would they really know what to do when they got there?
Not only that, but once they read about the event (assuming that they even found the information) would she then just want to send them on their merry way?
The answer of course is NO!
To get traffic to covert, she needs a landing page.
Landing Page vs Homepage
In general, the homepage of your blog has a lot happening on it.
You use it as a portal for people to find lots of information about you and your business.
This is a good place for people who meander by to explore.
But if you are trying to highlight something, like an event or a product – what do you need?
A landing page, of course!
Remember, this is a webpage on your site that is about one thing and one thing only.
In my example, the woman that I was speaking with should have a Landing Page with just the basics about the event:
- where, and
- why people should go (what's in it for them).
Then she should include a “Sign up to get more info” box (opt in box) – so interested people can give her their email addresses and sign up for updates.
Now she has a list of interested people that she can email with further information about her event and continue to create buzz and excitement.
If she worded her opt in right, she can also send email to this list of interested people about future local events.
The list is gold.
(But it should not be shared or sold to other local businesses or friends that are running local events – you need to build your own list)
Also, this landing page would not have any other links on it – not to your homepage, about page, or anything else – because you don't want people to navigate away.
How To Create a Landing Page
Use Your WordPress Theme
Some WordPress themes come with a Landing Page template that you build just like a regular post or page on your blog.
And now with Gutenberg Blocks, you can easily add buttons, columns, and other design elements.
Use a Landing Page Builder
You can also sign up for a landing page plugin like Thrive Architect to build landing pages right on your own url.
The important thing is to move your reader through your autoresponder series that you would have already set up in your email service.
Landing Pages are Important
As you can see landing pages are an important tool for your blog and business.
You can use them to create a distraction free zone for your products or opt ins.
Then all you need to do is drive traffic to these landing pages and make your sales.
It doesn't matter how you create your these landing pages on your blog – you can use WordPress or a specialized service or plugin.
Just make sure that your landing page has a clear call to action.