To kick off this new site about blogging – I am going to start with a really basic question – What is a blog?
I'll give you the historical definition first.
A blog is a chronological series of posts with the most recent post showing up first.
However, I can tell you that very few blogs look like this today.
Blogs today come in all shapes and sizes – they look different, feel different, are hosted on different platforms, and serve all kinds of different purposes.
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Many times visitors to a “blog” don't even realize that they are reading a blog – they think it is just another website.
So – let's start there.
More Beginner Blogging Articles
- How to Start a Blog Using WordPress
- How to Change Your Permalink Structure on a New WordPress Blog
- How Much Does It Cost to Start a WordPress Blog?
- How to find your niche in blogging
What is the Difference Between a Blog and a Website?
The short answer is – not too much.
A traditional website is a collection of “pages”.
These pages could include a:
- about page
- contact page
- shop page
- any other page that highlights products and services for a business
A blog on the other hand would traditionally be made up of a collection of “posts”.
These posts could include anything from news items to whatever crosses the bloggers mind for the day.
These days – blogs have “pages” and websites have blogs.
Popular blogging platforms like WordPress and SquareSpace make it possible for you to build both posts and pages.
So, whether you are creating a website for your business or creating a personal blog – you can use the same platform.
Related: What is a Landing Page vs a Homepage
Why Do People Create Blogs?
Rather than seeking an answer to the question What is A Blog? – I think that most people are really looking for the answer as to why people actually create blogs.
What in the world would motivate someone that doesn't have an existing business to start a blog?
People that are introverts or uncomfortable with putting their thoughts and ideas online are especially intrigued by this.
The answer is that a blog can be a business.
Yes people actually do make money blogging.
In fact, you will see “successful” bloggers everywhere.
If you have ever searched online for a:
- craft or DIY instructions
well, chances are that you have landed on a blog and found your answer.
Do Blogs Really Make Money?
I put “successful” in quotes above because success is gained and measured in many different ways.
Typically bloggers make money from their blogs through
- advertising (showing ads on their sites)
- affiliate marketing (creating special links to products and services and making a commission if people buy things)
- selling their own products (online courses, printables, etsy offerings)
- selling their own services (consulting)
- sponsored posts (getting paid to write a post about a product or service for a brand)
You can see that a blog can actually be a vehicle for building an online business.
Yet, some people still think that a blog is a personal online journal or a hobby.
Also, another weird misconception that I have heard many times is this – people refer to a blog post as a “blog”.
They say something like “I wrote a blog today.”
Remember that the word “blog” refers to the entire collection of blog posts on your website and not just a single entry.
A Blog Can Be Whatever You Need It To Be
When you start a blog or a website – start with an end goal in mind.
Create your online presence to serve that goal.
A blog is your home online. It's a collection of posts and pages that reflect what you and/or your business is all about.