One question that entrepreneurs often ask me is “Why do I need a website in the first place?” If you are relying on social media alone for your online presence – you are making a big mistake. This is why.
If your audience on Facebook, LinkedIn, or Instagram is super engaged with your content, you might feel like there is no reason to bother with a website.
After all, it is a lot of work.
Related: How to Start A Blog Using WordPress
But here's the thing – one little algorithm change and your online social life can go poof! – just like that.
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You need to have a blog or a website because:
- it is something that you own
- it is better for SEO
- it makes you look professional
- you can use it to drive traffic to your social accounts and vice versa.
You Need a Website Because You Will Own It
I am a big fan of the self-hosted WordPress platform.
When you have your own self hosted website – you own it.
It is yours.
In contrast, social media profiles are more like rented properties.
You don’t own Facebook, LinkedIn, Instagram, or Twitter.
Tomorrow, those big sites could change anything they want about your page and your business would fall victim to those new rules.
Your content could get buried or disappear overnight.
All it takes is one little algorithm change.
Your Own Website is Better For Your SEO
Your own website is better for SEO, too.
When people Google your business, you want them to land on YOUR OWN website.
Here you will have:
- a nice welcome message,
- your about page,
- your contact information,
- your blog,
- information about your products and services,
- and lots of goodness that will compel your reader to do business with you.
If you don’t have your own website or blog for your business – then you are losing out on potential clients that the search engines could be sending you.
When people (who don't know about you yet) search for general terms about what you offer – your social profile may never show up in the search results.
But your website might – if you have written content about that topic.
Your Own Website Makes You Look More Professional
Even if you are an Instagram influencer with a mega following – having your own website will make you look more professional.
This could be a place for you to have your media kit, subscribe info for your email newsletter, and anything else you want people to access about you.
Use Your Social Media To Drive Traffic to Your Blog and Vice Versa
Think about it like this ….
Imagine a picture of a wheel.
Your website is your hub – smack dab in the middle – and all of your social media sites are the spokes.
The purpose of those social media sites and your newsletter is to drive traffic back to your own website.
So, write your great, juicy content on your own website.
And use your social media profiles to entice your audience to come see you at the “home” that you own.
When they get there – treat them to lots of fresh information about you, your business, and your industry.
Think of all the time that you put into creating your content – the last thing that you want is for it to disappear if a social platform shuts down your account or has a glitch.
Why You Want Your Followers to Come To Your Website
The purpose of your online presence is to build relationships with your audience.
If a reader visits your Facebook page, they may spend a few seconds on your post and then move onto another item in their feed that was posted by somebody else.
They visit and then they are gone.
Just like that.
If a reader comes to your own website or blog, they may scan your post and then find another post that you wrote that is interesting.
They might tweet or share your articles on Facebook.
They might leave a comment, contact you, buy one of your products, or click one of your affiliate links.
There are lots of possibilities with numerous outcomes.
And you are ROCKING your main goal of engaging your readers.
They are getting to know you.
The more that they learn and like about you, the more likely they are to come back and even purchase from you.
By putting out great information on a consistent basis, you are also elevating your status with your audience – if that makes sense.
They will start to see you as an authority in your niche.
Which is exactly the result that you want.
Related: What Is A Blog?
The One Reason You Need A Place On the Web
It all really boils down to one reason that you need you your own place online and that is ENGAGEMENT.
You can make your website whatever you want it to be – and that is exactly what your readers are looking for.